01 · UK LAND ACQUISITION & REAL ESTATE DEVELOPMENT
10+ years
Our foundations were built through UK land acquisition and high-class residential development.
Real estate investment, engineered for what’s next · Est. 2016
Real estate.
With a brand
of its own.
We are building an investment company around distinctive real estate brands, developed in house and alongside exceptional operators.
Explore our approach
We exist to upgrade human living.
High performance buildings for high performance people. Our flagship platform is in development.
The foundation · UK, since 2016
Since 2016. An owner’s mindset.
A long-term ambition.
02 · HOW IT WAS FINANCED, BUILT & OPERATED
Our own
equity.
equity.
Investing our own equity capital and taking full responsibility for the outcome with no outside investors.
That experience shapes our next chapter: creating global real estate backed brands with a disciplined approach to design, delivery and long-term value.
Meet the people behind Thrive Assets
Founder, Thrive Assets
Somewhere cold and snowy, Montréal, Canada
Three major shifts are creating a human premium in real estate.
As AI commoditises intelligence, we'll basically be left with relationships, human wellness and community as core drivers of spaces and placemaking.
At the same time, capital has become very selective, backing one sponsor at a time and reading the credibility of the real estate operator before underwriting the deal.
Meanwhile, higher rates mean that rising markets no longer cover for weak operations, so returns depend upon how well a building is run.
Together, they create what I call the human premium.
Most real estate is not built for it. Too many buildings are made for the spreadsheet and the next deal, then leave people to live with the result. Hotel groups rent their name to a residence and take the brand value with them. Others add a gym to a standard block and call it wellness.
At Thrive, we work the other way.
We back operators who run places people choose to stay in, and we own the brands we build.
Most add wellness as an amenity. We design for performance: how well the people inside sleep, move and recover.
I have sat on both sides of this table: engineer, investment banker, private equity, then ten years building UK homes with my own equity and answering for every outcome.
You can expect three things from us:
1. We answer for the outcome.
2. We put quality before shortcuts.
3. We walk away when a deal fails the test, even our own.
High performance buildings, for high performance people.
If you operate places people choose to live in, or back the people who do, I would love to meet you.
Whether or not we work together, if you're a founder or investor set on building exceptional places, know that I am rooting for you.
Matt
The investment thesis
We back the operator
and own the brand.
Real estate provides the physical foundation. A distinctive brand and the right operator create the opportunity to build something more.
Our focus is the relationship between all three. A place with purpose, an operator who understands its customers, and a brand worth building over time.
01 · Property
A considered foundation.
Start with the site, its potential and the people it can serve. The property should make sense in its own right.
02 · Operator
People who master their craft.
Work with exceptional operators whose knowledge can shape the proposition and the everyday experience.
03 · Brand
Ownership beyond the building.
Develop a clear identity, a consistent experience and a brand that can grow with the business.
We exist to upgrade human living
High performance buildings.
For high performance people.
Community
Human connection comes first
A members’ club at the heart of the building creates space for everyday encounters and a sense of belonging. From morning coffee to shared interests and informal gatherings, the ambition is to make connection part of daily life.
Living, fitness, health and recovery come together in shared spaces that balance connection with the freedom to retreat.
Architecture
We prioritise our sustainability ambition
We bring together natural materials, Passive House principles, generous daylight and a close connection to nature. We look at the whole life cycle assessment of our buildings from both an investment returns and environmental impact perspective.
Our aim is to create places designed around comfort, shared experience and everyday wellbeing that measurably improve human living.
Intentional living, closer to nature.
Eight concept spaces · In development · Swipe
01 · Arrival
An arrival that feels like belonging.
A generous timber frame, quiet limestone and a welcoming reception create a natural transition from the pace of the city to the ease of home.
02 · Community
Familiar faces. Shared rituals.
A members’ living room brings coffee, conversation and informal gatherings together, creating opportunities for neighbours to become part of one another’s lives.
03 · Wellness
Space to pause. Room to restore.
A naturally lit pool, warm timber and planted surroundings offer a quieter rhythm, making time to unwind part of everyday living.
04 · Architecture
High performance, thoughtfully expressed.
Our architectural ambition combines an expressive timber structure with Passive House principles, bringing energy-conscious design, comfort and a considered street presence together.
05 · Performance
Train. Recover. Thrive.
Connected fitness, health and medspa spaces bring training and recovery closer to home, making a consistent personal routine easier to build.
06 · Materiality
Character that deepens with time.
Natural stone, expressed timber and careful detailing put texture and longevity at the centre of our approach, with materials chosen to age with character.
07 · Living
A private retreat. A connected life.
Light-filled homes and considered layouts create room for daily rituals, balancing personal privacy with the shared life of the building.
08 · Landscape
More room for life outdoors.
Planted terraces and sheltered outdoor rooms extend daily life beyond the home, offering places to gather, find a quiet moment and reconnect with nature.
Our flagship branded residential & hospitality platform · Currently in development
Our proprietary process
Impact. Wellness. Prosperity.
IWP™ is our proprietary investment and brand building process. It connects the places we create, the lives they touch and the value we seek to build.
Our sustainability mandate guides each decision, reflecting our priorities for environmental responsibility, human wellbeing and lasting economic value.
I · Impact
Places that contribute.
Consider each project’s effect on its environment and community. Weigh material choices, resource use and lasting contribution in every investment decision.
The question
Does the building leave its street better than it found it?
W · Wellness
Designed around people.
Put human wellbeing at the heart of the experience. Consider how light, air, nature and community support the everyday lives of the people who use a place.
The question
Will the people inside sleep, move and recover better here?
P · Prosperity
Value that endures.
Build for enduring economic value and financial performance. Connect disciplined property decisions with capable operators and brands that can sustain a meaningful business.
The question
Does the brand create value the building alone could not?
Our sustainability mandate
A standard for every decision.
IWP™ guides opportunity assessment, brand development and ongoing review. At every stage, we assess alignment with Impact, Wellness and Prosperity.
01
Assess the opportunity
Every opportunity is assessed at the very outset for its alignment with Impact, Wellness and Prosperity.
02
Shape the brand
The identity and the everyday experience are designed to carry our three sustainability pillars.
03
Review alignment
Ongoing review keeps every decision tied to the same three tests as the project develops.
How we partner
Where do you fit?
We originate opportunities, shape a distinctive brand vision around them and work with our partners to define the capital strategy. Together, we align the property, ownership structure and operating model around a clear plan for delivery and long-term value.
Route 01
Investors & capital allocators
Invest in places.
Create enduring value.
We welcome private investors, family offices and institutional capital partners who share our ambition to build distinctive real estate brands. Explore opportunities shaped by property expertise, a considered operating model and a long-term ownership mindset.
Discuss an investment partnershipRoute 02
Operators & developers
Bring your expertise.
Build the next chapter.
We welcome established operators, developers and emerging platforms with strong execution capabilities and a clear ambition to grow. Whether you bring an operating business, a property opportunity or an early brand concept, we can explore the capital strategy, governance and brand development needed to support your next stage.
Explore a strategic partnershipWe partner with people who bring deep expertise, take ownership of outcomes and share our unwavering commitment to quality over shortcuts.
Leadership
The people behind
Thrive Assets.
Our leadership brings together experience in engineering, finance, real estate and operations. Together, we connect the ambition for each project with the people, partnerships and discipline needed to move it forward.
Matthew Soltys
Founder & Director of Growth
Matt brings more than 15 years of experience across corporate finance, private equity, engineering and real estate investment.
He holds an MEng in Civil & Architectural Engineering from the University of Bath, connecting a technical understanding of buildings with a commercial perspective on ownership and value.
At Thrive Assets, his focus is on identifying property opportunities, building capital relationships and shaping distinctive real estate brands around the way people want to live.
Martika Truchon
Head of Talent & Operations
Martika brings more than a decade of experience in Canadian financial services.
She holds a degree in Business with a specialisation in Finance from the Université du Québec à Montréal (UQAM). Her background combines financial understanding with a practical focus on people and operations.
At Thrive Assets, she focuses on building capable teams, establishing clear processes and maintaining accountability as projects develop. Her work connects the company’s ambition with the organisation needed to deliver it.
We started in the UK.
We grow with the operators we back.
London
Current presence
United Kingdom
Montréal
Current presence
Canada
Dubai
Current presence
United Arab Emirates
Toronto
Canada
New York
USA
Boston
USA
Markets we’re exploring
Partnerships
Shared ambition.
Lasting partnerships.
We welcome conversations with investors, asset owners and operators who share our ambition to create distinctive places and enduring value. Whether you bring a property opportunity, an operating business or investment capital, we’d like to understand your vision and explore where we could build together.
Or write to partnerships@thriveassets.com to start a conversation.